Major
printer technologies include inkjet, laser and dot-matrix printers.
The African economy is experiencing rapid growth spurred by high
investments in energy, and information and communication technology
sector in the recent years. According to the African Development
Bank, more than one third of African countries have a GDP growth rate
of more than 6%. This growth is attracting global printer
manufacturers to the emerging economies of Africa as the global
demand for printers faces volatility.
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Printers
are used across enterprise and corporate printing and consumer
printing solutions. In the past, the printers market in Africa has
experienced a surge in demand for color prints. The shift from black
and white printing to color printing has aided the growth of inkjet
and laser printers and in turn, has been boosting the growth of the
overall printers market. Inkjet printers market has been experiencing
new technology trends such as high-speed continuous-feed inkjet and
ultra-high volume inkjet printers and this trend is also influencing
printers market in Africa.
These
technological developments are expected to bring down the average
cost per color impression significantly and thus have been spurring
demand in recent years. Dot-matrix has been experiencing growth in
applications where low-cost of printing is more significant than the
quality of print. Corporate and enterprise, education sector, public
sector, printing industry/media and consumer sector including small
office and home office users, among others are the major end-users of
printers.
Majority
of printer vendors including Hewlett-Packard Co., Epson, and Brother,
among others have manufacturing locations in regions outside Africa
such as China, Japan and Taiwan while they significantly depend on
their distributor and reseller networks in the African region. This
leads to increased foreign currency transaction and risk. Thus it
becomes imperative to have highly efficient and structured
distribution partners to operate the printers business in Africa.
This
study strategically focuses on printer products, providing market
insight into and data about the size and growth of each segment. The
report includes a detailed analysis of the prevalent market
situation, company profiles and industry trends for printers. The
study has been conducted with the objective of providing detailed
coverage of the underlying technological and economic issues driving
the printer business in Africa.
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The
report provides market data and forecast for printer product types
with an in-depth analysis of the African market, which has been
further segmented based on major countries, for the period 2013 to
2019. The segmentation intends to provide strategic insight into each
category, enabling stakeholders across the value chain to gain
considerable business intelligence. The report aims to provide a
comprehensive overview of product-wise market data and trends in
South Africa, Angola, Botswana, Madagascar, Namibia, Zambia,
Tanzania, Zimbabwe, Mozambique, and Rest of Africa. The report
identifies factors driving and restraining growth, and future
business opportunities in the African printer market.
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The
competitive landscape section in the report provides market share
analysis of major players in the African market in 2012. The detailed
value chain analysis and porter’s five forces analysis helps the
market competitors to formulate their business strategies at every
stage of their business. Moreover, the market estimates have been
analyzed by keeping in mind the several factors which affect the
market including but not limited to technological, economical,
social, environmental and legal.
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all Article :
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The
key market players of ultra high definition market have been profiled
with a focus on competitive details such as company and financial
overview, business strategies, product portfolio and its recent
developments. Companies profiled in the report include Brother
Industries, Ltd., Canon, Inc., Hewlett-Packard Development Co. LP,
Samsung Electronics Co. Ltd., and Seiko Epson Corp.
Africa
Printer Market Segmentation:
Africa
Printer Market, By Product Type
- Inkjet
- Laser
- Dot-matrix printers
Africa
Printer Market, by Country
- South Africa
- Angola
- Botswana
- Madagascar
- Namibia
- Zambia
- Tanzania
- Zimbabwe
- Mozambique
- Rest of Africa (RoA)
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